Privacy Policy – LGPD Compliance
Last updated: June 12, 2025
At Hearthy Meals, your privacy is important to us. We are committed to protecting your personal information in accordance with Brazil’s Lei Geral de Proteção de Dados (LGPD) — General Data Protection Law (Law No. 13.709/2018). This policy explains how we collect, use, share, and safeguard your data when you interact with our website.
1. Data We Collect
We may collect the following types of personal information:
- Your name and email address (e.g., when you subscribe to our newsletter)
- IP address and browser/device information
- Browsing behavior through cookies and analytics tools
- Any additional information you provide voluntarily via contact forms or blog comments
2. Purpose of Data Collection
Your personal data is collected and used for the following purposes:
- To deliver and improve our content and user experience
- To respond to your questions, comments, or inquiries
- To send newsletters and recipe updates (only with your consent)
- To monitor website performance and analytics
- To maintain website security and functionality
3. Your Rights Under the LGPD
As a data subject, you have the right to:
- Access the personal data we hold about you
- Correct or update your personal information
- Request the deletion of your data, where applicable
- Withdraw your consent at any time
- Request data portability
- Object to certain types of data processing
- File a complaint with the Autoridade Nacional de Proteção de Dados (ANPD)
To exercise any of these rights, please contact us at:
📧 [email protected]
4. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Your explicit consent
- Compliance with legal or regulatory obligations
- Execution of a contract or pre-contractual procedures
- Legitimate interest, provided it does not override your fundamental rights
5. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. Your privacy is a priority, and we work to ensure your data remains secure.
6. Use of Cookies
We use cookies to improve your browsing experience and gather analytics data. Cookies help us understand how users interact with our site so we can continually enhance performance.
You can manage or disable cookies through your browser settings at any time.
7. Data Retention
Your personal data is retained only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
8. Third-Party Services
We may share your data with trusted third-party service providers that help us operate our website effectively. These include:
- Google Analytics – for website traffic and behavior analysis
- MailerLite or Mailchimp – for email marketing (only with your consent)
- Meta (Facebook/Instagram) and Pinterest Tag – for marketing insights and advertising optimization
All third-party providers are required to handle your data securely and in accordance with applicable data protection laws.
9. Children’s Privacy
Hearthy Meals does not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received such data, we will take immediate steps to delete it.
10. Consent Management
You have full control over your data preferences. You can withdraw your consent or update preferences by:
- Clicking the “unsubscribe” link in any of our emails
- Contacting us directly at [email protected]
- Adjusting cookie settings in your browser
11. International Data Transfers
If your personal data is transferred outside Brazil, we ensure that it is handled in compliance with international data protection standards, including appropriate safeguards and contractual agreements.
12. Policy Updates
We may update this policy periodically to reflect changes in our data practices or legal requirements. All updates will be posted here with the revised date.
We encourage you to review this page regularly to stay informed.
Questions or Concerns?
If you have any questions about how your personal data is collected, used, or protected, please don’t hesitate to contact us:
📧 [email protected]